Kurt Ekert at the Meetings Technology Expo

Speaking at the ‘Meetings Technology Expo’ in New York recently, our CEO Kurt Ekert identified how connectivity and personalization are upcoming trends affecting the meetings and events industry.

Meetings and events attendees now want to know their itinerary, what happens, where, at what time, and who they can connect with. Connectivity has shifted the simple attendee to participants. Event attendees now expect to have an impact on events, be part of the sessions, and provide instant feedback. This also helps organizers to drive engagement which leads to higher ROI.

Personalization is key to engagement and as a result to the meeting’s success. Bringing together new technology such as, event apps and smart devices event planners are now able to deliver relevant and personalized content to the participant. Crowd streaming is also becoming more widely used, as attendees have started to use their smartphones to live-stream their experience.

Meetings and event planners you can get trending from the get-go by engaging your audience before, during and after your event.

CWT Meetings & Events in-house techies and powerful partners create amazing awareness – on all the latest platforms. Get in touch now!


Driving Success in Strategic Meetings Management webinar

The ‘Driving Success in Strategic Meetings Management (SMM)’ webinar hosted last week by The BTN Group and CWT Meetings and Events highlighted key points from the latest CWT Travel Management Institute Study.

CWT Meetings & Events SMM expert Kari Wendel began by providing the 210 attendees with ten top tips for starting up a successful SMM program. Additional insights were also provided by Apple’s Global Strategic Meetings Manager, Julie Lehnis and CWT Meetings & Events Global SMM Life Sciences/Pharma director, Brenda Miller, comparing two highly successful SMM programs: Apple and Eli Lilly & company. What each panelist highlighted is that there are numerous approaches that can work for your company however there is not one “right” path. So don’t delay setting up your program and ask how we can help today! 

Tune in to the Driving Success in Strategic Meetings Management Webinar

Join The BTN Group and CWT Meetings & Events for a free webinar on the 30th August – 1pm EDT / 9 am PDT.
The webinar will cover success factors, highlight survey results and provide insight into what’s next in Strategic Meetings Management (SMM) program evolution. Panelists include CWT Meetings & Events’ very own Kari Wendel and Brenda Miller, as well as case studies from Apple and Eli Lilly about their multi-year approaches to SMM and progress thus far.

The panelists will also look at:
• Where to start on SMM
• Defining the path to sustained SMM program success
• Compliance and globalization
• What’s next?

Register for the webinar here.

Driving succcess in