What will your 2017 M&E menu look like?

Our fifth annual CWT Meetings & Events forecast was recently published. The forecast provides insights into current industry drivers and trends, as well as offering regional insight and ideas to help gain even greater success in 2017 Meetings & Events programs.

A key trend around the globe, highlighted in the forecast was that food & beverage prices are expected to rise. However, meeting professionals are already concerned that these costs already account for a large portion of their budgets.

Diet-friendly, flavorful, ethical and snack success are just some of these growing requests from attendees.


What will your 2017 M&E menu look like? Check out the full forecast here


2017 Trend: the virtual attendee

A growing global trend for 2017 is the investment in technology, that enables virtual meetings & events attendance. Technology is now used to further allow virtual attendance. Have you considered the following three emerging tools, that you can use for your next meeting or event?

One unrestricted option is Facebook Live’s video streaming for users. Remote attendees can either be invited by event professionals, or can join themselves. Benefits of this include: attendees are not geographically excluded due to location, they can share the event with others, two-way interactions can occur and events can be recorded and shared post-event.

Another popular platform is Periscope, which allows you to transmit live recordings of yourself to your Twitter and Periscope followers. Viewers can also comment if they have any questions, making it easy to interact. Just like Facebook’s live video streaming, users do not need to be invited – they will get a notification any time the people they are following do a live transmission. Videos can also be re-watched 24 hours after the live broadcast.

A more intimate tool, ideal for smaller meetings, is Skype – a free audio and video tool which has been around since 2003.The group calling function allows a group conference for up to 25 people, allowing you to work closely with a team of colleagues.

You can read more on the virtual attendee trend in our 2017 forecastvirt-attendee

Kurt Ekert at the Meetings Technology Expo

Speaking at the ‘Meetings Technology Expo’ in New York recently, our CEO Kurt Ekert identified how connectivity and personalization are upcoming trends affecting the meetings and events industry.

Meetings and events attendees now want to know their itinerary, what happens, where, at what time, and who they can connect with. Connectivity has shifted the simple attendee to participants. Event attendees now expect to have an impact on events, be part of the sessions, and provide instant feedback. This also helps organizers to drive engagement which leads to higher ROI.

Personalization is key to engagement and as a result to the meeting’s success. Bringing together new technology such as, event apps and smart devices event planners are now able to deliver relevant and personalized content to the participant. Crowd streaming is also becoming more widely used, as attendees have started to use their smartphones to live-stream their experience.

Meetings and event planners you can get trending from the get-go by engaging your audience before, during and after your event.

CWT Meetings & Events in-house techies and powerful partners create amazing awareness – on all the latest platforms. Get in touch now!


Driving Success in Strategic Meetings Management webinar

The ‘Driving Success in Strategic Meetings Management (SMM)’ webinar hosted last week by The BTN Group and CWT Meetings and Events highlighted key points from the latest CWT Travel Management Institute Study.

CWT Meetings & Events SMM expert Kari Wendel began by providing the 210 attendees with ten top tips for starting up a successful SMM program. Additional insights were also provided by Apple’s Global Strategic Meetings Manager, Julie Lehnis and CWT Meetings & Events Global SMM Life Sciences/Pharma director, Brenda Miller, comparing two highly successful SMM programs: Apple and Eli Lilly & company. What each panelist highlighted is that there are numerous approaches that can work for your company however there is not one “right” path. So don’t delay setting up your program and ask how we can help today!